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What Kind of Group Health Insurance Coverage is Most Valued by Young Employees?

Many millennials and Generation Zers are proactive about their health—both mental and physical—and arguably have more of a heightened desire to take steps to maintain their well-being than members of previous generations.

There are many reasons why younger generations try to stay healthy, but some include maintaining their overall wellness and wanting to avoid preventable diseases. With the rise of technology, we have become more aware of health risks and are more able to take steps to avoid them.

With a more holistic approach to health, millennials are also more likely to spend money on self-care practices, nutritional food, and physical fitness. 

We’ll discuss what types of benefits young employees want and what this means for business owners trying to choose the best option for group health insurance coverage.

What Kind of Health Insurance Do Young Employees Value?

The sort of health treatment and resources that younger generations value are options that help them stay healthy and proactive about their overall well-being. This includes services like mental health counseling, preventive care, and wellness programs.

Many young people today are more aware of the importance of their mental health than previous generations, and they are therefore more likely to seek out mental health counseling and services. They are also more likely to participate in wellness programs like fitness classes, weight-loss programs, and stress-reduction activities to help them avoid the need for invasive medical treatment later on in life.

Preventive care is another area where younger employees tend to place a high value. This includes screenings and physicals for diseases like cancer, as well as vaccinations to prevent the spread of diseases.

Effects of COVID-19 on Health Insurance Decisions

The pandemic that started in 2020 and is continuing until today has changed just about every aspect of our lives, and a major part includes the health insurance and treatment options being selected.

One channel that became significantly more popular was the availability of video meetings with doctors, or telemedicine. On average, 6 out of 10 members of the younger generations have disclosed that they’re more in favor of telemedicine options than in-person doctor’s visits.

What Does All of This Mean for Business Owners?

If you’re a business owner, it’s important to take into account the fact that younger employees tend to value different things when it comes to health insurance coverage.

When you’re choosing group health insurance coverage, be sure to consider the various needs and wants of your employees. Some may prefer more comprehensive coverage, while others might want lower premiums and deductibles.

You should also consider that the needs and wants of your employees can change over time, so it’s a good idea to review options on a regular basis. This helps ensure that you’re still providing the best possible coverage for your team.

Choose the Insurance Coverage That’s Right for Your Company

When it comes to health insurance, younger generations of employees tend to value benefits that help them stay healthy and proactive about their health. This is valuable information to consider when in the process of choosing the right coverage for your employees.

Bethany Insurance is available to provide you with an insurance plan that is best suited to your needs. Give our company a call today to get started!